Always Building Value
Always Building Value
Our Company
One of the key elements of Gamla Cedron’s successful track record is our talent for generating positive returns regardless of current market conditions. When the company was first formed in 2008, Gamla Cedron took projects that were fractured or distressed because of the real estate crash, and transformed them into market-leading income-producing properties and stable real estate portfolio assets. Our purpose then was to continually create value by rehabbing the properties to provide a strong rental foundation, and then keep enhancing value over time to make each property a desirable asset for any exit strategy, sale, acquisition or refinancing.
Today, we develop new ground-up properties and pursue special opportunities with the same established strengths: in-depth analysis of market conditions and consumer behaviors, the ability to recognize key destinations with high potential growth or expansion, and disciplined investment criteria to ensure the properties meet or exceed financial goals.
Gamla Cedron also enhances value by leveraging our established relationships with financial institutions to acquire and invest in properties with direct purchasing power and advantageous starting price points. When combined, this approach yields tremendous returns and accelerated time frames on profitability that is unmatched by other real estate firms.
To date, Gamla Cedron has effectively applied this approach towards 9 condominium and multifamily properties, 1,100 total residential units, and 7 prime commercial, retail, and office space properties in major markets throughout Florida and the Midwest.
Key Leadership
Gamla Cedron Group’s proven track record in multiple markets is a direct reflection of the hands-on commitment and exceptional attention to detail our principals bring to each project. Together, our leadership team offers the wisdom, insight, and experience of 40 years in high-level real estate investments and property management.
Shaoul Mishal
President / Founder
With more than two decades of expertise in international real estate, including several years in senior-level commercial real estate law, Shaoul Mishal provides seasoned guidance and skillful oversight for all Gamla Cedron investments and managed properties.
Prior to leading Gamla Cedron Group, Mishal was the Founder and CEO of the Elad Group Florida (now Elad National Properties) based in Florida, USA, and the private arm of the Tshuva Group in the Southeast coast of the United States. In 2004, Mr. Mishal undertook investigations on behalf of the Tshuva Group with the aim of identifying high growth potential real estate investments, particularly in the residential sector, in the Florida area. Within a short time, he made extensive purchases leveraging funds through local banks and within 18 months the company had grown from zero to holding a portfolio valued over $1.5 billion in over ten states across the nation.
“I believe that additional value can be obtained from any property by diligent focus on improving quality, aesthetics, amenities, and overall stature and market position of the property as a whole.”
With more than two decades of expertise in international real estate, including several years in senior-level commercial real estate law, Shaoul Mishal provides seasoned guidance and skillful oversight for all Gamla Cedron investments and managed properties.
Prior to leading Gamla Cedron Group, Mishal was the Founder and CEO of the Elad Group Florida (now Elad National Properties) based in Florida, USA, and the private arm of the Tshuva Group in the Southeast coast of the United States. In 2004, Mr. Mishal undertook investigations on behalf of the Tshuva Group with the aim of identifying high growth potential real estate investments, particularly in the residential sector, in the Florida area. Within a short time, he made extensive purchases leveraging funds through local banks and within 18 months the company had grown from zero to holding a portfolio valued over $1.5 billion in over ten states across the nation.
“I believe that additional value can be obtained from any property by diligent focus on improving quality, aesthetics, amenities, and overall stature and market position of the property as a whole.”
Brenda Bruni
President - YES Management
As part of Gamla Cedron’s exclusive management agreement with YES Management Services, Brenda serves as President, and oversees all fiscal planning, budget management, accounting, and risk management for the firm’s properties. She has more than 25 years of experience in the property management and hospitality industries with a broad range of fiscal and operational oversight responsibilities.
As part of Gamla Cedron’s exclusive management agreement with YES Management Services, Brenda serves as President, and oversees all fiscal planning, budget management, accounting, and risk management for the firm’s properties. She has more than 25 years of experience in the property management and hospitality industries with a broad range of fiscal and operational oversight responsibilities.
Deanna Midkiff
Regional Manager - Yes Management
As part of Gamla Cedron’s exclusive management agreement with YES Management Services, Deanna serves as the Regional Manager. She handles the Operations side of the company, including day-to-day management of all properties. Deanna is a strong negotiator and proven leader who encourages her team by setting high standards of performance, yielding the best results for their individual assets. She provides capital improvement expertise and helps owners reach their revenue management goals.
Deanna is a veteran of residential & commercial property management with over 19 years of experience. She has keen expertise in new construction, lease ups, sales, condominium conversions, and property re-positioning. She has worked both on site and at a corporate level throughout her career.
Deanna holds a Real Estate Brokers license and Community Association Manager license from the State of Florida and studied Business Management at Santa Fe College.
As part of Gamla Cedron’s exclusive management agreement with YES Management Services, Deanna serves as the Regional Manager. She handles the Operations side of the company, including day-to-day management of all properties. Deanna is a strong negotiator and proven leader who encourages her team by setting high standards of performance, yielding the best results for their individual assets. She provides capital improvement expertise and helps owners reach their revenue management goals.
Deanna is a veteran of residential & commercial property management with over 19 years of experience. She has keen expertise in new construction, lease ups, sales, condominium conversions, and property re-positioning. She has worked both on site and at a corporate level throughout her career.
Deanna holds a Real Estate Brokers license and Community Association Manager license from the State of Florida and studied Business Management at Santa Fe College.
Our History
The company as it’s known today was created from two groups – Gamla Group and Cedron Group, which each account for 50% ownership of the total firm. The Gamla side is the U.S. branch of Gamla Millennium Investments Ltd., an Israeli conglomerate with large-scale investments in real estate operations around the world. The Cedron side is the subsidiary of the Amitech group headed by Mr. Yoram Ezri and the Ezri family.
In 2008, the Gamla Cedron collaboration was formed by founder and President, Shaoul Mishal and Yoram Ezri, the sole beneficiary of the Roselet Trust (Cedron) and Ephrai Shpitalni, Chairman and CEO, and the primary shareholder for Gamla Millennium.
a combined total of over 75 years of experience in real estate investing
Since that time, Gamla Cedron achievements include:
- New ground-up developments in hot markets such as Miami’s Little Havana neighborhood
- Acquisition, redevelopment, and repositioning of thousands of fractured or distressed condominiums throughout the state of Florida, and Chicago, Illinois.
- Earning the title of the number-one bulk purchaser of condominium units in Tampa after the 2008 fall out of the real estate market.
- Successful financing solutions for New York developers creating boutique properties.
- Improved cash flow and property value through our exclusive property management team – YES Management.
Company Affiliations
As a division of Gamla Millennium Investments, Ltd., the Gamla Cedron Group is connected to a number of international real estate companies, including Gamla-Harel – a non-banking institutional lender specializing in capital financing and serving real estate entrepreneurs. Gamla-Harel is backed by the third-largest public insurance company in Israel, and recently has completed a very successful IPO at the Israeli Stock Exchange, becoming a public company.
Learn more about our international affiliates here: